Tech Blog

Whilst caught up in ever-evolving theories on how to shape Web 3.0, change is the only constant. When a few AI assisted copywriters like Jasper started to emerge, I was impressed, and I saw the immediate potential, what I didn't realise is that AI was about to...

ChatGPT is easy to use, so if you're not getting the answers you want, it's likely you aren't using the correct prompts or leveraging the power to train ChatGPT on your topic. One misconception is that ChatGPT can access access current news, real-time events, or the...

Launching a new WordPress website is an exciting endeavour, but it's crucial to ensure that all the elements are in place before unveiling your digital masterpiece to the world. In this comprehensive guide, we will walk you through the key steps of pre-launch...

In the dynamic world of marketing, where trends come and go, there's an ever-evolving concept that helps reshape the way brands engage with their audiences: gamification. Imagine turning the often mundane act of shopping into an exciting adventure, where customers...

I’ve been a promoter of live events and entertainment since I was 17 years old. This month is my 47th birthday, which marks 30 years of a career in FUN! In 2015 I quit my job with Australia’s fastest growing entertainment company, and started my own small business...

You would have had to be living under a rock to not hear something about how the recent iPhone update (iOS14+) has impacted Facebook advertisers. You only need to login to Ads Manager and see warnings galore, and they've been there for over 12 months. But what does it...

Once upon a time, Facebook was the wild west of giveaways and promotions, with barely any restrictions. Years later some rules were finally introduced, around the same time we saw the organic reach of our Facebook Page posts decline. And then a couple of years ago,...

Creating a website is akin to embarking on a thrilling journey, where your digital presence takes shape and comes to life. Over the past decade, we've been immersed in the ever-evolving world of website design. Starting from the nascent stages of WordPress 1.0, we've...

Back in 2019 I produced this webinar designed to help small business target more customers in their local area. Despite cosmetic changes to Facebook and its advertising platform in 2020, the system still works and the information in the following video is still...

Update 2023: We still work with and recommend both Flywheel and WPEngine for WordPress Hosting. We also partnered with Google Cloud (the backbone of the internet) and offer a range of hosting, maintenance and support plans, that can be centrally controlled from...

Ever wanted to know how to build, launch and measure your own Facebook advertising campaigns? Learn how in my free 7 day course on YouTube. Suitable for beginners to intermediate level marketers. Hello, I'm Fred Porter and I've been running ads on Facebook since they...

Are you using Instagram for business and want to know exactly how to increase your engagement in 2020? We’ve got you covered.  These days, having an Instagram page for your business can be just as - or more - important than having a website! We know we need Instagram,...

It’s true that the reach of our Facebook Business Pages isn’t what it used to be. Since Facebook acquired Instagram 8 years ago, we’ve seen a similar thing happen there, slowly but surely the number of people seeing our posts has declined. Since the big announcement...

I’m always going on about how great technology is and how our lives are being changed for the better. So I wanted to balance out that with an opinion piece (backed by research) which I will start with a simple question: How often do you check your phone in a day? Or...

One of the biggest reasons people struggle with Facebook Ads is that the platform is constantly changing. After building hundreds of campaigns over the past few years, I’ve seen many frequent changes to Facebook Ads Manager, and agree that if you learned the system a...

Despite recent changes, negative press, a cryptic announcement from Mr Zuckerburg last year about a shift in focus to family and friends; and the resulting (strange) global advertising campaign where Facebook tries to reassure us we are still friends… Facebook is...

Instagram is one social media platform you should be on. If you are not there yet then you are missing out the chance to reach its 800 million active monthly users. That is a lot of users ready to consume your content. The challenge now is to find an effective way to...

LinkedIn is touted as the social media platform for professionals and true to that statement, it has played a huge role in connecting millions of professionals to employers, business partners, and clients in the years that it has been in existence. Started in 2003,...

We’re always going on about the need to create unique and engaging content, for the simple reason that you want to reach more people. You’ve only got moments to catch your potential readers attention, and for that you’re going to need to right headline. Here are 3...

When it comes to WordPress hosting, you really do get what you pay for. I’m often called upon to help when things go wrong, like when the site goes down, becomes unresponsive or slow to load. Sometimes it’s been hacked. The most common I see is SQL injection which...

Bitcoin and cryptocurrency have become very familiar terms in the last year but, what do they mean? A cryptocurrency is a digital asset that serves as a medium of financial exchange. It uses cryptography to control the production of extra units and to protect its...

Last week, Facebook founder Mark Zuckerberg made an announcement that they’re changing the way the feed works and it threw the business world into a spin. Priority in the feed will be given to meaningful social interactions between people, rather than content from...

Snapchat is fun. The etherial social media media app has risen from a simple selfie swapping app to a fully fledged social media channel in it’s own right, allowing users to string together still images and 10sec video clips into mini episodes called Stories. Just...

In our effort to make a sale, it can be easy to over-cook the message when writing copy for online advertisements. Facebook has a number of Ad Formats, each with different options when it comes to how much text you can include. Google just introduced Expanded Text...

If you thought Snapchat was just a face-swapping selfie-app for kids then think again. This etherial social media App is booming with 1 million new active Australian users in the past 9 months and the largest growing user group are the hip and fashionable 18-35s....

Blogging can help your promote your brands authenticity and drive organic traffic to your website. Get started is easy when all it takes is WordPress. Now that your blog is live, here are 3 of the best things you can do to build your audience. 1. Write it and they...

Another reason to be thankful to Twitter, apart from hashtags, is the rise of URL shortening services which are a must if you want to remain within your 140 character tweet. Short URLs also look better and are more meaningful to the user than the long URLs with...