Marketing Blog

In the dynamic world of marketing, where trends come and go, there's an ever-evolving concept that helps reshape the way brands engage with their audiences: gamification. Imagine turning the often mundane act of shopping into an exciting adventure, where customers...

I’ve been a promoter of live events and entertainment since I was 17 years old. This month is my 47th birthday, which marks 30 years of a career in FUN! In 2015 I quit my job with Australia’s fastest growing entertainment company, and started my own small business...

You would have had to be living under a rock to not hear something about how the recent iPhone update (iOS14+) has impacted Facebook advertisers. You only need to login to Ads Manager and see warnings galore, and they've been there for over 12 months. But what does it...

Once upon a time, Facebook was the wild west of giveaways and promotions, with barely any restrictions. Years later some rules were finally introduced, around the same time we saw the organic reach of our Facebook Page posts decline. And then a couple of years ago,...

Back in 2019 I produced this webinar designed to help small business target more customers in their local area. Despite cosmetic changes to Facebook and its advertising platform in 2020, the system still works and the information in the following video is still...

Update 2023: We still work with and recommend both Flywheel and WPEngine for WordPress Hosting. We also partnered with Google Cloud (the backbone of the internet) and offer a range of hosting, maintenance and support plans, that can be centrally controlled from...

Are you using Instagram for business and want to know exactly how to increase your engagement in 2020? We’ve got you covered.  These days, having an Instagram page for your business can be just as - or more - important than having a website! We know we need Instagram,...

It’s true that the reach of our Facebook Business Pages isn’t what it used to be. Since Facebook acquired Instagram 8 years ago, we’ve seen a similar thing happen there, slowly but surely the number of people seeing our posts has declined. Since the big announcement...

Despite recent changes, negative press, a cryptic announcement from Mr Zuckerburg last year about a shift in focus to family and friends; and the resulting (strange) global advertising campaign where Facebook tries to reassure us we are still friends… Facebook is...

Instagram is one social media platform you should be on. If you are not there yet then you are missing out the chance to reach its 800 million active monthly users. That is a lot of users ready to consume your content. The challenge now is to find an effective way to...

LinkedIn is touted as the social media platform for professionals and true to that statement, it has played a huge role in connecting millions of professionals to employers, business partners, and clients in the years that it has been in existence. Started in 2003,...

Blogging can help your promote your brands authenticity and drive organic traffic to your website. Get started is easy when all it takes is WordPress. Now that your blog is live, here are 3 of the best things you can do to build your audience. 1. Write it and they...

Another reason to be thankful to Twitter, apart from hashtags, is the rise of URL shortening services which are a must if you want to remain within your 140 character tweet. Short URLs also look better and are more meaningful to the user than the long URLs with...