Tech Blog

A collection of articles by Fred Porter

Fred has played a key role in brand marketing and digital transformation for more than two decades.

Who needs a guru when you’ve got AI?

Who needs a guru when you’ve got AI?

Whilst caught up in ever-evolving theories on how to shape Web 3.0, change is the only constant. When a few AI assisted copywriters like Jasper started to emerge, I was impressed, and I saw the immediate potential, what I didn't realise is that AI was about to...

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The Ultimate Free Chat-GPT Marketing Prompt Pack

The Ultimate Free Chat-GPT Marketing Prompt Pack

ChatGPT is easy to use, so if you're not getting the answers you want, it's likely you aren't using the correct prompts or leveraging the power to train ChatGPT on your topic. One misconception is that ChatGPT can access access current news, real-time events, or the...

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Pre-Launch Preparation for WordPress: A Comprehensive Guide

Pre-Launch Preparation for WordPress: A Comprehensive Guide

Launching a new WordPress website is an exciting endeavour, but it's crucial to ensure that all the elements are in place before unveiling your digital masterpiece to the world. In this comprehensive guide, we will walk you through the key steps of pre-launch...

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What is Gamification in marketing, and does it work?

What is Gamification in marketing, and does it work?

In the dynamic world of marketing, where trends come and go, there's an ever-evolving concept that helps reshape the way brands engage with their audiences: gamification. Imagine turning the often mundane act of shopping into an exciting adventure, where customers...

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Why You Should Google Your Business

Why You Should Google Your Business

I’ve been a promoter of live events and entertainment since I was 17 years old. This month is my 47th birthday, which marks 30 years of a career in FUN! In 2015 I quit my job with Australia’s fastest growing entertainment company, and started my own small business...

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What is the impact of the iPhone update on my Meta Ads?

What is the impact of the iPhone update on my Meta Ads?

You would have had to be living under a rock to not hear something about how the recent iPhone update (iOS14+) has impacted Facebook advertisers. You only need to login to Ads Manager and see warnings galore, and they've been there for over 12 months. But what does it...

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How to run a successful promotion on Facebook and Instagram

How to run a successful promotion on Facebook and Instagram

Once upon a time, Facebook was the wild west of giveaways and promotions, with barely any restrictions. Years later some rules were finally introduced, around the same time we saw the organic reach of our Facebook Page posts decline. And then a couple of years ago,...

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Masterful Web Design: How To Craft Your Perfect Website

Masterful Web Design: How To Craft Your Perfect Website

Creating a website is akin to embarking on a thrilling journey, where your digital presence takes shape and comes to life. Over the past decade, we've been immersed in the ever-evolving world of website design. Starting from the nascent stages of WordPress 1.0, we've...

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5 Step Strategy to Increase your Bookings

5 Step Strategy to Increase your Bookings

Back in 2019 I produced this webinar designed to help small business target more customers in their local area. Despite cosmetic changes to Facebook and its advertising platform in 2020, the system still works and the information in the following video is still...

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Why you need to get serious about your WordPress host

Why you need to get serious about your WordPress host

Update 2023: We still work with and recommend both Flywheel and WPEngine for WordPress Hosting. We also partnered with Google Cloud (the backbone of the internet) and offer a range of hosting, maintenance and support plans, that can be centrally controlled from...

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Learn Facebook Ads in 7 Days

Learn Facebook Ads in 7 Days

Ever wanted to know how to build, launch and measure your own Facebook advertising campaigns? Learn how in my free 7 day course on YouTube. Suitable for beginners to intermediate level marketers. Hello, I'm Fred Porter and I've been running ads on Facebook since they...

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9 of the latest Instagram growth tips for Business

9 of the latest Instagram growth tips for Business

Are you using Instagram for business and want to know exactly how to increase your engagement in 2020? We’ve got you covered.  These days, having an Instagram page for your business can be just as - or more - important than having a website! We know we need Instagram,...

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What does Facebook’s Algorithm want in 2020?

What does Facebook’s Algorithm want in 2020?

It’s true that the reach of our Facebook Business Pages isn’t what it used to be. Since Facebook acquired Instagram 8 years ago, we’ve seen a similar thing happen there, slowly but surely the number of people seeing our posts has declined. Since the big announcement...

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Digital Addiction: Are you affected?

Digital Addiction: Are you affected?

I’m always going on about how great technology is and how our lives are being changed for the better. So I wanted to balance out that with an opinion piece (backed by research) which I will start with a simple question: How often do you check your phone in a day? Or...

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6 best practice tips to grow your Instagram following

6 best practice tips to grow your Instagram following

Instagram is one social media platform you should be on. If you are not there yet then you are missing out the chance to reach its 800 million active monthly users. That is a lot of users ready to consume your content. The challenge now is to find an effective way to...

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How to use LinkedIn for B2B marketing

How to use LinkedIn for B2B marketing

LinkedIn is touted as the social media platform for professionals and true to that statement, it has played a huge role in connecting millions of professionals to employers, business partners, and clients in the years that it has been in existence. Started in 2003,...

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Get more attention with a winning headline

Get more attention with a winning headline

We’re always going on about the need to create unique and engaging content, for the simple reason that you want to reach more people. You’ve only got moments to catch your potential readers attention, and for that you’re going to need to right headline. Here are 3...

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The best host for WordPress

The best host for WordPress

When it comes to WordPress hosting, you really do get what you pay for. I’m often called upon to help when things go wrong, like when the site goes down, becomes unresponsive or slow to load. Sometimes it’s been hacked. The most common I see is SQL injection which...

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A beginners guide to Bitcoin and Cryptocurrency

A beginners guide to Bitcoin and Cryptocurrency

Bitcoin and cryptocurrency have become very familiar terms in the last year but, what do they mean? A cryptocurrency is a digital asset that serves as a medium of financial exchange. It uses cryptography to control the production of extra units and to protect its...

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Facebook changes – don’t panic

Facebook changes – don’t panic

Last week, Facebook founder Mark Zuckerberg made an announcement that they’re changing the way the feed works and it threw the business world into a spin. Priority in the feed will be given to meaningful social interactions between people, rather than content from...

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How to get started with Snapchat

How to get started with Snapchat

Snapchat is fun. The etherial social media media app has risen from a simple selfie swapping app to a fully fledged social media channel in it’s own right, allowing users to string together still images and 10sec video clips into mini episodes called Stories. Just...

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4 steps to writing Ad Copy that cuts through

4 steps to writing Ad Copy that cuts through

In our effort to make a sale, it can be easy to over-cook the message when writing copy for online advertisements. Facebook has a number of Ad Formats, each with different options when it comes to how much text you can include. Google just introduced Expanded Text...

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Snapchat is booming in the moment

Snapchat is booming in the moment

If you thought Snapchat was just a face-swapping selfie-app for kids then think again. This etherial social media App is booming with 1 million new active Australian users in the past 9 months and the largest growing user group are the hip and fashionable 18-35s....

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3 tips for getting your blog out there

3 tips for getting your blog out there

Blogging can help your promote your brands authenticity and drive organic traffic to your website. Get started is easy when all it takes is WordPress. Now that your blog is live, here are 3 of the best things you can do to build your audience. 1. Write it and they...

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Give your ugly URL a makeover

Give your ugly URL a makeover

Another reason to be thankful to Twitter, apart from hashtags, is the rise of URL shortening services which are a must if you want to remain within your 140 character tweet. Short URLs also look better and are more meaningful to the user than the long URLs with...

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Marketing consultation

Pre-book your marketing consultation and training with digital expert Fred Porter in 30min or 60min slots. Sessions can be structured and recorded to create your own tailored reference materials. Allow 90mins for first-time Ads Onboarding.