Metrics are simply just a standard of measurement, and by knowing what each one means, and which are important to you, is essential for you to understand how your campaign is performing.
Here is a summary of key metrics you may see in our reports, and what they mean:
- Impressions: The number of times your ad is displayed, whether it is clicked or not. The same ad may been seen several times per user.
- Pageview: Also known as Landing Page View (LPV) this is a single web page being loaded.
- CPA: Cost-per-acquisition (CPA), also known as cost per action, is the cost or acquire a customer, sale or specific action as per your marketing goals.
- Reach: The number of people who received an impression. Reach would generally be less than impressions.
- Bounce Rate: The percentage of sessions with only one Pageview.
- ROAS: Return-on-ad-spend (ROAS) is the measure of how much revenue your campaign generates compared to its cost.
- Conversions: The measure of how many actions or acquisitions were completed based in your goals.
- CPM: Cost-per-measure (CPM) typically refers to the cost per 1000 impressions.
- CPC: Cost-per-click (CPC) is the measure of what each click is costing you.
- CTR: Click-through-rate (CTR) shows the efficiency of an ad, in the percentage of clicks to impressions.
- Engagement: A measure of the level of engagement. On Facebook this would be likes, clicks, shares, and comments.
- Frequency: The number of times your ad is show (on average) to a user.
- User: A person on your website. A unique user would only be counted once within selected time period.
- Session: A person’s interaction with a website over a specific period of time. A new traffic source or browser is counted as a new session.