What are metrics?

27 Jan 2022 | Common Questions

Metrics are simply just a standard of measurement, and by knowing what each one means, and which are important to you, is essential for you to understand how your campaign is performing.

Here is a summary of key metrics you may see in our reports, and what they mean:

  • Impressions: The number of times your ad is displayed, whether it is clicked or not. The same ad may been seen several times per user.
  • Pageview: Also known as Landing Page View (LPV) this is a single web page being loaded.
  • CPA: Cost-per-acquisition (CPA), also known as cost per action, is the cost or acquire a customer, sale or specific action as per your marketing goals.
  • Reach: The number of people who received an impression. Reach would generally be less than impressions.

  • Bounce Rate: The percentage of sessions with only one Pageview.
  • ROAS: Return-on-ad-spend (ROAS) is the measure of how much revenue your campaign generates compared to its cost.

  • Conversions: The measure of how many actions or acquisitions were completed based in your goals.

  • CPM: Cost-per-measure (CPM) typically refers to the cost per 1000 impressions.
  • CPC: Cost-per-click (CPC) is the measure of what each click is costing you.

  • CTR: Click-through-rate (CTR) shows the efficiency of an ad, in the percentage of clicks to impressions.

  • Engagement: A measure of the level of engagement. On Facebook this would be likes, clicks, shares, and comments.
  • Frequency: The number of times your ad is show (on average) to a user.

  • User: A person on your website. A unique user would only be counted once within selected time period.
  • Session: A person’s interaction with a website over a specific period of time. A new traffic source or browser is counted as a new session.

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